AlKifah Holding represented by KAF Advertising Agency has launched the Media Center on Thursday, December 24, 2015, in an event attended by most of the media and press in Al-Ahsa.
The launching took a place after activating MC’s actual role within AlKifah Group and establishing the pillars of the company’s media work to reflect and support Alkifah positive image in the public.
“We are looking forward good relations with all of the media. Having a media center in AlKifah Company might be a new initiative, yet it was created to serve the interests of both the company and the press”, stated Eng. Abdulaziz Al-Afaleq in the opening speech.
“The presence of MC facilitates having the Group’s news for all external media. It also aids the companies within AlKifah Group to share their news to external parties. It is the link and the first channel, which through any media can obtain the data, reports, and multi-media required to their press release, concerning any news or article that AlKifah is part of it. The MC is the central device for collecting and communicating all the news of AlKifah divisions and branches”, said the MC Manager, Ms. Nuha Abu Nadi.
“The MC has different channels for sharing the Group’s news such as The Gate magazine, the social media accounts, the screens, the e-mail, and the website as well as sharing the news in some newspapers and press”, she added.
In an initiative to activate the actual role of the Media Center, it has invited all the press and media to celebrate the sponsorship agreement, which was signed by the CSR center Al Athar Alhasan that is under Community Enrichment Division of AlKifah Holding. The Chairman of the company CSR Committee Mr. Sulaiman Al-Afaleq and the Head of Al Ber Charity in Al-Ahsa have signed the agreement.
This agreement was signed to activate # كلنا_معاه campaign on social media, which is a strategic campaign aims to spiritually support the individuals through the team spirits.
The campaign reflects the deep engagement of AlKifah and its employees with the community needs. It targets different categories such as the military families, Al-Fateh Club FC, AlKifah employees and their families, and the company’s clients. It also provide aid to the different categories supported by charity associations as orphans, disabled people, and patients suffering from chronic diseases.
Over than 40 signatures have been collected for the campaign, in which through a box of winter aid is donated to the Ber Charity beneficiaries.
“We aim to spread the perception of teamwork in the society, and raise the awareness of charity work and that it is not restricted to specific individuals but all of us should participate to provide assistance and support to the people in need”, commented Mr. Sulaiman Al-Afaleq.
In conclusion, AlKifah Company thanks all the media and press that attended the event, and looks forward meeting them again in upcoming events, which enrich AlKifah involvement with the community.
