As part of the recent sponsorship agreement signed by AlKifah Holding and AlFateh Club which joins the two parties for the upcoming three years until 2021, AlKifah Holding signed an agreement with Careem to implement joint initiatives for AlFateh fans in AlAhsa.
The agreement complements the club’s efforts to support AlFateh’s fans in an institutionalized and sustainable manner through establishing strategic partnerships to facilitate the fans transportation to and from the stadium, and to encourage them to attend the matches and support their team. About that, AlKifah Holding’s CEO Eng. Abdulaziz AlAfaleq stated: “We are committed towards our strategic partners and continue to join efforts with the club to support the fans, driven by our commitment to social responsibility.”
Mr. Omar AlHassan, the Supervisor of Social Responsibility at AlFateh Club, added: “This initiative is the first of many between AlKifah Holding and AlFateh Club to serve the community.” Mr. Omar also expressed his thanks and appreciation to AlKifah Holding for the fruitful cooperation in the club’s service, and Careem for facilitating this initiative.
For his part, Murtada AlAlawi, Careem’s Public Relations Manager, expressed his pride in the cooperation with AlKifah Holding which extends to AlFateh Club and its large audience, pointing out that this partnership is in harmony with Careem’s mission to facilitate the lives of people and support local communities in the cities in which they operate. As this agreement will contribute to the fans of AlFateh Club and boost the income of Careem captains in the AlAhsa region, which we are proud to have all of our AlAhsa residents in their cities and villages.
AlKifah also extended its appreciation to its partners in AlFateh Club and Careem for their proactive role in supporting local sports, which mirrors the AlKifah’s objectives and strategy in supporting and encouraging sports and all which achieves economic and social excellence.
