AlKifah Motors launched its social campaign “400 Cars Challenge” with the aim of raising awareness about the importance of charitable activities and to give people an opportunity to support “Benaa” the association for orphans care in the Eastern Region.

The campaign concluded its activities after a period of two months in which AlKifah Motors along with Foton Motors introduced “Benaa” and its services to its clients as part of a social responsibility agreement which was signed by AlKifah Motors and “Benaa” earlier last year with the aim of establishing a sustainable partnership to support Benaa’s beneficiaries.

At the launching event of building capacities and exchanging experiences for orphans associations in the Kingdom, which was held under the patronage of His Royal Highness Prince Saud bin Naif bin Abdulaziz Al Saud, Governor of the Eastern Province, on Sunday, 20 of Shaban, 1438. Mr. Hani AlAfaleq, AlKifah Holding board Member and chairman of the Automotive Committee in AlSharqia Chamber, handed a symbolic memorial shield to His Royal Highness Prince Turki bin Mohammed bin Fahd, chairman of the association for orphans care in the Eastern Region.

About that, Mr. Hani AlAfaleq, said: “We are proud to develop an agreement that support Benaa and its beneficiaries. Our goal is to create a culture that celebrates and supports charitable activities, and we hope to achieve this in the future.”

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